Eventually we’d like to support all kinds of businesses. But today we focus on crypto-native ones because they are most likely to benefit from community ownership effects.The ideal stage is when you have a working product / users but haven’t raised significant capital yet.It doesn’t need to be pretty - this was an early version of MetaDAO!
You need to be prepared to build in public and sell your vision
If you don’t have a large community yet, that’s okay! Tokens are one of the most effective community bootstrapping tools.But you do need to be able to effectively communicate what you’re doing and why people should be bullish on you. Your tokenholders will be globally distributed, which makes online communication - such as X articles and videos - key.We recommend the following:
At least 1 week of public lead up heading into the launch, with well-written articles and graphic tweets explaining what you’re doing and why people should be bullish on you.
Monthly updates that cover the state of the business (including your KPIs) and what you’re focus will be.
A Telegram group where you’re responsive to people that have questions for you.
Because your treasury will have market oversight, this communication is not a nice-to-have, it is 100% critical. Failure to communicate your vision effectively may lead to capital being returned to tokenholders from your treasury.
